Thursday, 11 December 2014


The Inbound Marketing Funnel represents the Journey which the buyers go through from a visitor to becoming a customer. The Inbound Marketing funnel is the foundation of how all of your services that revolve around lead generation and nurturing them into prospective customers for your business. Using the Inbound Marketing strategy you can make sure that all your processes are in one direction that is not only attracting visitors but nurturing them into buyers of your products and services.

Stages in Inbound Marketing Funnel:-

Inbound Marketing experts separates the Inbound Marketing Funnel into three Stages which are given the names as:-

    • Top of the funnel (TOFU)
    • Middle of the funnel (MOFU)
    • Bottom of the funnel (BOFU)

These are the three stages that the shows you the journey of your prospective visitors. The Majority of visitors will be at the TOFU and MOFU stages of your funnel and you are required to rely on the Inbound Marketing Strategy to nurture those prospects further down to the bottom of your funnel and turn them into you customers and hence promoters of your business.

TOFU ( Top of the funnel) : At this stage all of your efforts should be to attract more and more visitors to your business. T this stage the prospects will be in 'research mode' they will be searching for the information on the web.

As a marketer it is very necessary for you to create compelling content that is useful at the same time provides information to the researchers. These people may not be ready to buy , as they are in research mode , so focus on creating informative content that interests people.

MOFU (Middle of the funnel) : This is the part of the funnel where people starts showing their interests, these are basically those persons who see that you are offering solutions to their problems, they might be interested in product and services you are offering, but not necessarily from you. 

You should create interesting Landing pages, compelling calls-to-actions buttons, provide them tutorials, video, samples that compels them to share their contact information with you and thus convert into your prospective leads.

BOFU (Bottom of the funnel) : Once they have converted them into leads. This is the part of the of the funnel where those visitors will become your potential buyers- 'who are ready to buy your product and services' you are required to focus on converting those leads into your customers and buyers.

You can give them offers, free trials, demos that appeals them to buy from you and avail your services and thus becoming your potential customers.

Thus, the Inbound Marketing funnel shows us the buyers journey from a visitor to the potential buyer of product and services.

For complete guide to Inbound Marketing visit:

Tuesday, 2 December 2014



INBOUND MARKETING is the Marketing focused on getting found by the people. It is basically a data-driven approach to marketing that attracts individuals to your brand and convert them into long lasting customers at the same time it is the most effective marketing method to do business on-line.

We live in a world of abundant information where people all the time are searching for the information on the web. The pace of information creation is accelerating. Users can have access to this information with just few flicks of their fingers.INBOUND MARKETING is a powerful tool that helps you attract people towards you by providing them with valuable information.

INBOUND MARKETING is promoting your brand through blogs, podcasts, videos, social media marketing and other forms of content marketing that serves to attract people towards your brand. You can say that INBOUND MARKETING is like a magnet that serves to pull people towards your brand and convert them into leads, customers and promoters of your business. 

In traditional Marketing, marketers used to find customers. The techniques used by them such as cold calls, direct mails, print advertising etc. made people, feel interrupted and at the same time annoying, whereas INBOUND MARKETING focuses on pulling people towards your brand instead of annoying them. Thus INBOUND MARKETING is all about earning the attention of the people and drawing them towards your Business.


Photo courtesy of Gavin Llewellyn(CC Attribution)
The most successful INBOUND MARKETING Campaign has three main components

1. Content : Content is the core of any INBOUND MARKETING campaign. It the information & tool that attracts potential customers to your business. The content should be useful and educative. People love useful content and if they like your content there is a possibility that they are likely to share it with others, they will also feel happy to provide their contact details, this is how inbound marketing strategy helps attract anonymous visitor to your business.

2. Search Engine Optimization : Search Engine Optimization makes it easier for your potential customers to find your content. It is an integral part of effective inbound marketing. It includes building inbound links to your site to maximise its rankings in search engines. Thus by using SEO Practises you will be able to draw right audience to your content and thus bring in the right leads.

3. Social Media : social media strengthens the impact of your content. It is the most effective platform that helps distribute your content and at the same time is likely to draw qualified traffic to your business. It is very necessary for you to have social media accounts and a good number of contacts to share your content with others.


Image courtesy
As a Business or Marketer, your main goals are clear. You want people to find you on the web, like what they see and eventually become your customers. In business terms you want people to become visitors, convert visitors into leads and further leads into deals. How can you make that happen?

INBOUND MARKETING is the combination of techniques that allows you to do that. INBOUND MARKETING is a PULL MARKETING strategy that utilises- content marketing, blogs, SEO, social media and more to create brand awareness and attract new business.

The idea behind INBOUND MARKETING is to enable customers or prospects find you and help themselves with the information you provide. They then responds back using comments, social media and conversations are started and then by interacting with them you can convert them into leads, customers and customers for your business.

Ultimately INBOUND MARKETING is all about becoming a resource and letting people know that you’re there. The more you do in this respect, the more valuable your brand and the product & services you provide can become. INBOUND MARKETING is also needed to be done because it is

  •  Cost effective : OUTBOUND MARKETING means spending money on buying adds, calling people, public advertising, where as INBOUND MARKETING is all about creating valuable and useful content and distributing it by writing blogs, using social media, creating a blog is free and similarly creating social accounts are also free, thus INBOUND MARKETING is cost effective.

  • Better targeting : INBOUND MARKETING earns the attention of the people. If the audience shows interest in your content, they are likely to be interested in your product and services, where as traditional marketing techniques such as cold calling, mass emails were poorly targeted.


When it comes to INBOUND MARKETING the more you invest, the greater your return is. You should show more commitment towards writing valuable and useful content. You are not required to put money into it, put heart and head into it

    Here’s how to get started-
  • Identify your target audience and learn about them. You can't write content to inform your audience until you know what makes your audience tick.
  • Write valuable, educational and useful content.
  • Choose delivery platform, will you blog? Use twitter?Use face book? pinterest?
  • Create and deliver content 

Rather than focusing on ‘enough’ content you should focus on publishing quality content. Content that educates your audience and builds your brand. The right content will be shared further by your audience and it will increase your reach, increases awareness and increase leads, where as the wrong content will lose followers and damage your reputation. Thus, it is very necessary to create quality content that interests your audience.

To know about methodology of INBOUND MARKETING please refer


INBOUND MARKETING is a marketing strategy that is focused on earning the attention of the prospective customers by providing them with valuable information and turning them into customers and promoters of your brand. It acts as a magnet that pull visitors towards you and thus providing return on investment. 

1. GET FOUND : The first step a Marketer  must take for getting better ROI through INBOUND   MARKETING is to get found by the potential customers. There are more than 3 billion searches made on Google everyday. As a marketer your efforts should be focused on getting found in those searches and driving traffic to your site.

Blogging is the basis of bringing traffic to your site and relevant visitors will come to your site when you blog about the write topic. Keeping up by blogging is high priority in getting found on-line, the more frequent you blog more visitors will come to you

Create and share the most remarkable content that is valuable and at the same time most useful to the audience. People love useful content that is likely to get shared further, thus resulting in more traffic to your business.

Social media provides a platform for sharing your content. Sharing your content through social media allows you to reach your audience through multiple channels- Facebook, twitter, linkedin. Social media is a gateway for the potential prospects to find you.

       2. CONVERT : Once traffic is generated and you are getting visitors to your website you focus on converting visitors into leads. You can use tactics such as give them offers, use call to actions, landing pages, interacting with them through social media, following lead nurturing programs. Thus by following this strategy you significantly boost your conversion rates and turn your prospective visitors into leads and further convert them into customers and promoters of your business.

 3. ANALYZE : With the perspective of making further improvements it is very essential to measure your results. It is very essential to measure your website traffic, track your leads and customers. Inbound marketing requires a marketing system to measure the ROI on all marketing channels e.g. social media, Email, SEO. This can be done by using marketing tools like hubspot  analytics, Google analytics that helps in monitoring and measuring visitors, customers, leads all by channel sources. 

Consistently performing a full on site analysis of your website is also important. You do this by looking at keyword performance and rankings, conversions, click through rates, blog performance and much more.

Thus, INBOUND MARKETING STRATEGY provides better Return on investment (ROI) by earning the attention of the people and converting them into potential customers and promoters of your business.

Wednesday, 26 November 2014


With the abundance of information on the Internet, the job of a marketer is no longer to find the leads, it is to help leads find you, this is where INBOUND MARKETING steps in.
Inbound marketing is an approach to marketing that attracts individuals to our brands and converts them into lasting customers. Inbound Marketing is different from traditional marketing. Traditional Marketing activities such as cold calls, cold mails made people annoyed where as Inbound Marketing on the other hand focuses on attracting people instead of annoying them. Inbound Marketing is all about content in the form of blogs, images, pod casts, videos and distributing the content at right place at right time. Inbound Marketing strategies utilises many forms of pull marketing- content marketing,  blogs, SEO, Social Media and more - to create brand awareness and attract attention of the people.
The Methodology of Inbound Marketing-
ATTRACT- attract strangers and convert them into visitors by creating and distributing valuable content. Use blogs, content marketing, social media, presentations, E-books.
CONVERT-Convert websites visitors into leads. Use CTA's, forms, gathering their contact information
CLOSE- Convert leads into customers through lead nurturing. Do social media interactions, send them emails,give offers.
DELIGHT-Delight customers to turn them into promoters of your brand. Engage with customers, build positive relationships, encourage them spread word for you.
Inbound Marketing is very effective. It creates more leads nearly 54% more leads are generated through inbound marketing as compared to outbound marketing. Thus Using Inbound Marketing helps turns strangers into customers and promoters of the business.